Account Manager, Revenue Marketing

Employment Type

: Full-Time

Industry

: Advertising/Marketing/Public Relations



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JOB SUMMARY: The Account Manager, Revenue Marketing is responsible for securing and executing on revenue and subscriber growth strategies with domestic Multichannel Video Programming Distributors (MPVDs) affiliated with Starz Entertainment. This position works directly with small- to intermediate-size MVPD sales and marketing teams to increase STE service subscribers through multi-tactical consumer marketing campaigns and affiliate sales channel programs while driving viewership and recognition for STE and its products and services in the marketplace. ESSENTIAL DUTIES AND RESPONSIBILITIES: Develop and implement strategy to maximize STE subscriber unit and revenue growth with affiliated MVPDs across their national operational footprints. Ensure that all activities provide optimal value to STE respective of affiliate agreement terms and economics Establish and nurture relationships with small- to intermediate-size MVPD decision makers including corporate marketing, product management and sales leadership. Understand key objectives, challenges and opportunities for STE within affiliate business units in order to facilitate the advancement of STE objectives and initiatives Implement marketing and sales channel initiatives with affiliated distributors for the promotion of STARZ services and Original Programming resulting in increased sales volume, subscriber retention and revenue growth. Formulate campaign plans that will maximize ROI for STE; negotiate campaign terms with affiliate decision makers that result in favorable ROI outcomes In collaboration with STE Consumer and Brand Marketing, determine the most favorable utilization of all MVPD cooperative marketing funds to achieve revenue, subscriber and product engagement goals across partner platforms Secure optimal affiliate positioning and packaging for STE products by analyzing specific MVPD market conditions, acquiring and analyzing data, consulting with internal and external sources, and presenting concepts to affiliate decision makers Maximize carriage of STE services across affiliate MVPD platforms (linear, OD, TVE). Present STEs product portfolio to affiliate product and marketing executives, reinforcing consumer and financial benefits Serve as operational liaison for affiliate technical requests, STE service launches and other requests Troubleshoot affiliate environment, market conditions, and competitive situations to meet or exceed goals Track subscriber and revenue results and forecasts of each assigned business unit to ensure revenue growth goals are achieved and exceeded Maintain customer databases and orders for marketing materials distribution Consistently demonstrate leadership and teamwork. Provide clear and concise updates to team, sharing findings, best practices and information that the team may find helpful Continually develop new ideas to improve business performance. Increase team or group selling efforts by inspiring, motivating, and guiding others toward goal accomplishments Required Skills Support Director, Revenue Marketing as needed with implementation of affiliate initiatives Assist Distribution team in negotiation of new contracts, extensions and renewals with Affiliate MVPDs. Create new opportunities for distribution of STE services and offerings Utilize and understand information of the marketplace, affiliate business initiatives, competitive activities, and available resources to derive business plans Create and execute business plans as part of the overall company, division, and region subscriber growth strategies QUALIFICATIONS: Bachelors degree preferred; five (5) years experience in a sales and marketing role, preferably within the TV entertainment field Proficient in all Microsoft Office applications, including Word, Excel, and PowerPoint software applications Exceptional communication and organizational skills Ability to travel 60% OTHER REQUIREMENTS: Experience in cable, satellite, telecommunications, or entertainment industry a plus but not required STARZ ( www.starz.com ), a Lionsgate company (NYSE: LGF.A, LGF.B), is a leading global media and entertainment company that provides premium subscription video programming on domestic U.S. pay television networks and produces and distributes content for worldwide audiences, including its investment in the STARZ PLAY Arabia OTT service. STARZ is the ultimate destination for obsessable TV, movies and more. Characters who pull you in and stories that stay with you. From bold Original Series to the best movies, whatever you love, STARZ ignites your passions. STARZ offers a competitive compensation package and an attractive benefits program to all eligible employees including a variety of healthcare plans, dental and vision insurance, 401k, life/disability insurance. Eligible employees will enjoy paid time off in the form of vacation and company holidays. STARZ is an Equal Opportunity Employer. This means that all applicants will receive consideration for employment regardless of gender, age, race, national origin, disability, color, religion, sexual orientation, gender identity and/or expression, veteran status, or any other characteristic protected by federal, state or local law. In addition, STARZ will provide reasonable accommodations for qualified individuals with disabilities. Required Experience Support Director, Revenue Marketing as needed with implementation of affiliate initiatives Assist Distribution team in negotiation of new contracts, extensions and renewals with Affiliate MVPDs. Create new opportunities for distribution of STE services and offerings Utilize and understand information of the marketplace, affiliate business initiatives, competitive activities, and available resources to derive business plans Create and execute business plans as part of the overall company, division, and region subscriber growth strategies QUALIFICATIONS: Bachelors degree preferred; five (5) years experience in a sales and marketing role, preferably within the TV entertainment field Proficient in all Microsoft Office applications, including Word, Excel, and PowerPoint software applications Exceptional communication and organizational skills Ability to travel 60% OTHER REQUIREMENTS: Experience in cable, satellite, telecommunications, or entertainment industry a plus but not required STARZ ( www.starz.com ), a Lionsgate company (NYSE: LGF.A, LGF.B), is a leading global media and entertainment company that provides premium subscription video programming on domestic U.S. pay television networks and produces and distributes content for worldwide audiences, including its investment in the STARZ PLAY Arabia OTT service. STARZ is the ultimate destination for obsessable TV, movies and more. Characters who pull you in and stories that stay with you. From bold Original Series to the best movies, whatever you love, STARZ ignites your passions. STARZ offers a competitive compensation package and an attractive benefits program to all eligible employees including a variety of healthcare plans, dental and vision insurance, 401k, life/disability insurance. Eligible employees will enjoy paid time off in the form of vacation and company holidays. STARZ is an Equal Opportunity Employer. This means that all applicants will receive consideration for employment regardless of gender, age, race, national origin, disability, color, religion, sexual orientation, gender identity and/or expression, veteran status, or any other characteristic protected by federal, state or local law. In addition, STARZ will provide reasonable accommodations for qualified individuals with disabilities.

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